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This site theupeffect.com states the following, "CROWDFUNDING PRODUCTS DOING GOOD IN THE WORLD." Our analyzers noticed that the webpage stated " A launchpad for creators improving human lives and the planet." The Website also stated " CROWDFUNDING PRODUCTS DOING GOOD IN THE WORLD. A launchpad for creators improving human lives and the planet. The problem with existing platforms. Limited support available for entrepreneurs. We help social entrepreneurs thrive at crowdfunding. So that they can make huge strides for humanity." The website's header had crowdfunding as the most important keyword. It was followed by socialgood, missiondriven, and forgood which isn't as ranked as highly as crowdfunding. The next words the site used was startup. social enterprise was also included but could not be understood by web crawlers.